business innovation & product development

I am passionate about products and how they can contribute to the needs of the markets and users of tomorrow. The circular economy, digitization and changing views on globalization demands for new answers.

I believe that only an integrated approach of business innovation and product development can deliver groundbreaking solutions for tomorrow. Developing new business models by design thinking – whilst understanding the industrial reality of today.  Product development builds on latest technologies and material innovations – keeping in mind the desired market readiness.

With 10+ years experience in business development, industrial design & engineering, our ‘sweet spot’ are challenges where an integral approach is key to make an impact.

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UNSEAM is an initiative founded by Bas Froon and Karin Vlug that develops new technologies enabling local, digital and on-demand manufacturing of textile products.

The textile landscape is changing – the existing model of long lead times of mass produced products from Asia will not be profitable and sustainable in the near future.

Most of what we wear is produced at the other side of the world with the sewing machine and is one of the most labor-intensive industries in the world. In 2018, UNSEAM developed a seamless, three-dimensional shaping textile technology for the textile industry, making labor-intensive operations unnecessary.

By combining new and existing digital techniques, UNSEAM aims to enable designers and brands to produce their clothes, shoes and furniture made to measure and on-demand: closer to the end-user.

Sustainable, ethical and scalable.

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